Celebrate Your Customers Everyday

Every year there is a Customer Appreciation Day, but I say let's buck the system and celebrate customers every day. Here are some great ways you can tell your customers how much you appreciate them.

1. Send a thank-you note to every customer. Do not attempt to sell them anything, simply thank them for the business. If you don't have a customer database, start one. Loyal customers are created by following up after the sale.
2. Run a "real" customer appreciation promotion. Think about what your customer would really enjoy and find a way to provide it. Do they need a price break or an additional value? Maybe gift-wrapping or extra deposit slips. If you don't know your customer's hot buttons, ask them.
3. Call them. A telephone call from you might confuse them, especially if you're not calling to sell them anything. Tell a great story for them to share with their friends.
4. Offer a referral gift. Good feelings are generated when you reward your customers for sharing your business with their friends. Reward your customers who brag about you with a token of appreciation. This is where all that schwag in your inventory get put to good use. Give away gift cards whenever someone introduces you to someone new.

Great customer service is rare these days. Create a revolution that gets your customers bragging about you and you will earn new business that you wouldn't get on your own. If you're still looking for a reason to celebrate, look no further than your loyal customers. Every day can be customer service day, so start blowing up those balloons. 

This week's tip was provided by Angel Tuccy, co-founder of Experience Pros, LLC of Littleton. Experience Pros offers professional consultation and training to service-based industries. For more information and a complimentary initial consultation, visit www.ExperiencePros.comor call 720-344-2446.